Monopoly and crisis of Tetra Pak in sterile packag

2022-08-14
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Tetra Pak's monopoly and crisis in the sterile packaging market

as early as the 1970s, the figure of Tetra Pak began to appear in China, and the moment Tetra Pak appeared in 1972, it means the beginning of Tetra Pak's market monopoly with a market share of more than 90% for decades. Just a few years back, customers often inadvertently find Tetra Pak when they buy a wide variety of sterile packaged milk products in large supermarkets or drink these sterile packaged milk products at home. At that time, about sterile bags, what can be found unintentionally, to some extent, can be said to be only Tetra Pak. But now, when drinking domestic sterile packaging products, you will find that there are more sterile packaging manufacturers such as FanMei Packaging Co., Ltd. and Guangxia (Xiamen) packaging Co., Ltd. when drinking foreign sterile packaging products, you will find large companies such as Kangmei Packaging Co., Ltd

aseptic packaging provided by Tetra Pak

Tetra Pak's long-term monopoly on the aseptic packaging market has not only made it obtain huge economic benefits from the market, but also made it obtain great dissatisfaction in the industry. This dissatisfaction was finally expressed by Hong Gang, vice chairman and marketing director of Shandong Quanlin Packaging Co., Ltd. (now Fenmei Packaging Co., Ltd.) in 2006. Interestingly, Hong Gang, the then new vice chairman, was an old employee who had worked in Tetra Pak for ten years. Moreover, at that time, FanMei Packaging Co., Ltd., also known as Shandong Quanlin Packaging Co., Ltd., has been considered as the largest domestic challenger of Tetra Pak's monopoly position in the industry

FanMei Packaging Co., Ltd. cooperates with Mengniu

there is a Chinese saying that wood shows in the forest, and the wind will destroy it. Earlier, Tetra Pak company was established early and had absolute technological advantages. Some small winds could not shake this deep-rooted tree. Therefore, many packaging enterprises dared to be angry. Later, Tetra Pak cooperated with Mengniu and Yili to contract the entire aseptic packaging industry chain. The trend of enterprise monopoly became increasingly obvious, and many packaging enterprises and companies complained greatly in private, but did not dare to denounce publicly. Sure enough, it didn't break out in silence, but died in silence. Among many domestic packaging companies that made continuous efforts, FanMei company, which was also called Shandong Quanlin Packaging Co., Ltd. at that time, became the first company in China that could directly compete with Tetra Pak

followed by Guangxia (Xiamen) Co., Ltd., some recently listed nutritional drinks use camaypac aseptic bags developed by their company. After market research, the sterile bags mainly used in major supermarkets now include Tetra Pak sterile bag series (such as Tetra Pak bricks and Tetra Pak pillows) of Tetra Pak Sweden, sterile bag series (such as sterile bricks and non sterile pillows) of Fenmei Packaging Co., Ltd., camaypac Jiamei sterile bag series (such as sterile bricks and sterile pillows) of Guangxia (Xiamen) Co., Ltd In addition, the international Swiss kangmeibao company kangmeibao adopts the speed control Meibao series (such as sterile bricks and sterile pillows) due to conventional electronic omnipotence

the sterile packaging provided by kangmeibao company to Mengniu fruit and vegetable sour milk

moreover, it is not difficult to find in the market research of major supermarkets that the vast majority of sterile packages for children's milk drinks are Tetra Pak, but adults drink the most and the most widely sold, such as Mengniu's pure milk and Yili's pure milk, skimmed milk, high calcium milk, low-fat and high calcium milk are FanMei sterile packages. Jiamei aseptic bag is mainly put on the market of other soybean drinks, such as the recently listed Huiyi brand. Globally, as a whole, kangmeibao company, which competes with Tetra Pak, provides aseptic packaging to some well-known brands exported from Germany and Switzerland to China. These are not difficult to find in supermarkets

it can't be said that Tetra Pak, as a large company that has developed for many years, still has a good reputation for food enterprises. Therefore, even in the case of the following wolves, Tetra Pak still occupies 60% of the market. However, with a 40% market share, domestic packaging companies can account for 30% of it. It was unthinkable to have such a large market share in the past, and the dream like reality is now realized in front of us, and the future development must be more beautiful than the dream

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